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The increase in network activity on Ethereum is largely due to the ongoing DeFiDecentralized Finance (DeFi) is a term that is being used to describe the world of financial services that are increasingly... More boom. Decentralized Finance (DeFi) is a hot topic right now as many of its tokens surge in value. DeFi promises to cut out the middleman in the financial world by hardcoding solutions to allow for decentralized lending, portfolio management, and more.
Decenter continued the push for more information on the issue and clarification from Google Ads in an appeal through Reddit’s dedicated Ethereum board, asking users to open queries as to any policy changes that could have led to the sudden banning of the key word. In addition, Decenter posted an update stating that their previous ad campaigns feature “ethereum” have been removed, furthering the implication that there is some form of censorship going on,

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Ethereum is what is known as an open-source, blockchain-based, distributed computing platform. It has smart contract features that enable the processing of contractual agreements online. These smart contracts can be used to process the transfer of assets, such as shares, property, and money. When a smart contract is run on a blockchain, it becomes a self-operating program. It will automatically execute once certain predefined conditions have been met.
The potential applications of Ethereum are wide-ranging and are powered by its native cryptographic token, ether (commonly abbreviated as ETH). In 2014, Ethereum launched a presale for ether, which received an overwhelming response. Ether is like the fuel for running commands on the Ethereum platform and is used by developers to build and run applications on the platform.	

BIS Plans New Central Banking Fintech Research Hubs in Europe, North America. The Bank of International Settlements – the central bank to the world’s central banks – is getting serious about its money tech R&D centers, opening innovation hubs in Toronto, Stockholm, London, Paris and Frankfurt. A coordinated, standardized approach to developing central bank digital currencies? Danny Nelson reports. 	

The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:

It’s difficult to estimate because the advertisers select who they target and it also depends on how many advertisers we have using AdWallet at any time. You may receive 1 or more ads a week. However, there will be days where you might not receive any ads. The number of ads you receive depends on if you are the right match for one of our advertisers. Keep in mind, advertisers choose when to run an ad on AdWallet, how long they’d like to run the ad for, and they select how many of our users they’d like to reach; which all factors into how many ads you will receive.


Like other blockchains, Ethereum has a native cryptocurrency called Ether (ETH). ETH is digital money. If you’ve heard of Bitcoin, ETH has many of the same features. It is purely digital, and can be sent to anyone anywhere in the world instantly. The supply of ETH isn’t controlled by any government or company – it is decentralized, and it is scarce. People all over the world use ETH to make payments, as a store of value, or as collateral. The latest news about Ethereum mostly concerns the move to Serenity the last post-development phase of Ethereum as well as changing Ether mining’s concept from Proof-of-Work to Proof-of-Stake in order to reduce the power cost of the process.	
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