For comparison, Decenter reports that similar phrasing in ad campaigns that replace “ethereum” with “eos” such as “eos smart contract audits” are still available for use through Google Ads and being featured in campaigns. While it’s unclear how broadly the ban has been applied to cryptocurrency, or whether it extends to any coins outside of Ethereum, Reddit users and Ethereum enthusiasts have begun an uproar over the selective censorship. The top comment by user u/ThePlague lambasts Google for promoting an agenda, stating that the company has been far from neutral in handling various forms of advertising on its platform, including cryptocurrency,
Interestingly, USD Coin (USDC), the world’s second-largest stablecoin from Coinbase and Circle, was ranked at 1.00 by the Crypto Rating Council (CRC), whose members include Coinbase, Circle, Kraken, Bittrex, Genesis Capital, eToro, OKCoin, Radar, Anchorage, Cumberland, among others). The CRC supports and promotes regulatory clarity in the distributed ledger technology (DLT) space.
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That network now sustains its financial system, a decentralized microcosm of the massive traditional one. It takes tokenized versions of the underlying currencies that users most value (whether bitcoin or fiat) and provides disintermediated mechanisms for lending or borrowing them or for creating decentralized derivative or insurance contracts. What’s emerging, albeit in a form too volatile for traditional institutions, is a multifaceted, market for managing and trading in risk.
There are legitimate concerns about security on Ethereum. With such a complex system, and so many different programs running on it, the attack surface is large. And given the challenges the community faces in migrating to Ethereum 2.0, including a new proof-of-stake consensus mechanism and a sharding solution for scaling transactions, it’s still not assured it will ever be ready for prime time.
Like other blockchains, Ethereum has a native cryptocurrency called Ether (ETH). ETH is digital money. If you’ve heard of Bitcoin, ETH has many of the same features. It is purely digital, and can be sent to anyone anywhere in the world instantly. The supply of ETH isn’t controlled by any government or company – it is decentralized, and it is scarce. People all over the world use ETH to make payments, as a store of value, or as collateral. The latest news about Ethereum mostly concerns the move to Serenity the last post-development phase of Ethereum as well as changing Ether mining’s concept from Proof-of-Work to Proof-of-Stake in order to reduce the power cost of the process.
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