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We’ve been using Google Ads for the past 6 months to help us get more visibility for our smart contract auditing services and we’ve noticed a strange change in the last few days. It seems that Google completely blacklisted Ethereum as a keyword. Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th.
This part of DeFi feels like a new form of market. Anyone can join and everyone is invited. It has no KYC/AML (know your customer/anti-money laundering) hurdles and lags, and if it looks like a duck, waddles like a duck and quacks like a duck, that duck is a shiny tech casino. Of course all markets are casinos but if you can come up with a new form of market and it’s fun, exciting, instant and can be used sensibly or in insanely risky, win big/lose big ways, you are going have a winner. And they do. And it’s all powered by Ethereum.
Decentralized exchanges (DEXs), which allow peer-to-peer crypto trading without centralized exchange (CEX) taking custody of your assets, have integrated WBTC into their markets to boost the liquidity needed to make them viable. Sure enough, DEX trading volumes leapt 70% to record highs in June. (It helped, too, that June saw a surge in “yield farming” operations, a complicated new DeFi speculative activity that’s easier to do if you maintain control of your assets while trading.)   
Why? Is it my inflation terror driving me on? No. Ethereum is onto a new crypto winning phenomena. DeFi (decentralized finance). Well, that’s what it’s called, but most DeFi is dull and almost pointless, the exciting bit is the crypto lending part where you can stash your cryptocash in a blockchain system and get paid interest on it in a “risk free” way.

The potential applications of Ethereum are wide-ranging and are powered by its native cryptographic token, ether (commonly abbreviated as ETH). In 2014, Ethereum launched a presale for ether, which received an overwhelming response. Ether is like the fuel for running commands on the Ethereum platform and is used by developers to build and run applications on the platform.
While many alt-coins like BINANCE:BATBTC are roaring at this particular moment, BINANCE:ETHBTC seems to have slowed down some. I've circled several areas on the candle chart in the idea snapshot that shows where ETH bounced from support, with a low Stochastic RSI which swiftly bounced. However, we are coming up against a long downtrend in the market...
Inside The Cryptocurrency Revolution | VICE on HBO
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