We’ve been using Google Ads for the past 6 months to help us get more visibility for our smart contract auditing services and we’ve noticed a strange change in the last few days. It seems that Google completely blacklisted Ethereum as a keyword. Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th.
The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:
Description: BTC will slow down coming days. Alts will catch up. $ETH looks to be bottomed. Perfect time for a cocaine fueled high leverage play. Timeframe: One week. Indicators used: Force my neighbour to smoke crack, then dress him up in a suit and make him pitch me pump targets. We basicly pick the funniest one and just run with it. Shout out to: None
The original Ethereum value driver was the ICO (initial coin offering), another casino on Meth. The regulators did what they do well and snuffed it out but crypto at its base is a way of creating value outside of the maw of fiat monopolies and you can’t keep that at bay indefinitely. So snuffing out ICOs didn’t snuff out Ethereum, it just left it ticking over until the distributed computer got another hit app. Here it is.
TRUST ME, BOND MARKET, PLEASE. James Glynn at The Wall Street Journal had a piece this week about how the Federal Reserve is considering following Australia’s lead in using “yield caps” as a policy tool to keep long-dated interest rates down. The thinking is if the central bank explicitly signals it will always institute bond-buying if the yield on a benchmark asset such as the 10-year Treasury note rises above some predefined ceiling, the market will be less inclined to prematurely believe the Fed is going to start tightening monetary policy. In other words, we won’t see a rerun of the 2013 “Taper Tantrum,” when the U.S. bond market, worrying that the Fed would start tapering off its bond-buying, or quantitative easing, drove down bond prices, which pushed up yields. (For bond market newbies, yields, which measure the effective annual return bondholders will earn off a bond’s fixed interest rate when adjusted for its price, move inversely to price.)
Paid to click is a kind of online advertising similar to Pay per click advertising. But PTC is an incentivized promotion method while PPC is the standard advertising. In simple PTC advertising pays both the publishers(PTC sites) and the ad viewer(customer/members/you) but in the case of PPC advertising, only the publishers(site owners) will be paid for the ad clicks.
Demeester, an analyst and co-founder of crypto investment fund Adamant Capital, announced last month that he’s scaling back his public involvement in Bitcoin. But his recent statement doesn’t mean he's shifting wholeheartedly from Bitcoin to Ethereum. He’s emphasized that he’s still a Bitcoin believer, and retains plenty of reservations about Ethereum.
Ethereum is what is known as an open-source, blockchain-based, distributed computing platform. It has smart contract features that enable the processing of contractual agreements online. These smart contracts can be used to process the transfer of assets, such as shares, property, and money. When a smart contract is run on a blockchain, it becomes a self-operating program. It will automatically execute once certain predefined conditions have been met.
It’s difficult to estimate because the advertisers select who they target and it also depends on how many advertisers we have using AdWallet at any time. You may receive 1 or more ads a week. However, there will be days where you might not receive any ads. The number of ads you receive depends on if you are the right match for one of our advertisers. Keep in mind, advertisers choose when to run an ad on AdWallet, how long they’d like to run the ad for, and they select how many of our users they’d like to reach; which all factors into how many ads you will receive.
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