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This part of DeFi feels like a new form of market. Anyone can join and everyone is invited. It has no KYC/AML (know your customer/anti-money laundering) hurdles and lags, and if it looks like a duck, waddles like a duck and quacks like a duck, that duck is a shiny tech casino. Of course all markets are casinos but if you can come up with a new form of market and it’s fun, exciting, instant and can be used sensibly or in insanely risky, win big/lose big ways, you are going have a winner. And they do. And it’s all powered by Ethereum.

This system is being fueled by a global innovation and development pool bigger than Bitcoin’s. As of June last year, there were 1,243 full-time developers working on Ethereum compared with 319 working on Bitcoin Core, according to a report by Electric Capital. While that work is spread across multiple projects, the size of its community gives Ethereum the advantage of network effects.
Demeester, an analyst and co-founder of crypto investment fund Adamant Capital, announced last month that he’s scaling back his public involvement in Bitcoin. But his recent statement doesn’t mean he's shifting wholeheartedly from Bitcoin to Ethereum. He’s emphasized that he’s still a Bitcoin believer, and retains plenty of reservations about Ethereum. 
Two of these DeFi platforms are AAVE and Compound and you should zip over and take a look. I had some Ethereum sploshing about so I popped $23 worth in and in seconds I was watching the value tick up 79 billionth of a dollar every second or so. I’m going to have to wait a year to make a $1 but that’s not the point. I just opened a deposit account in one minute, transferred money into it in seconds and now I’m watching it grow instantaneously and that purely from landing on the beach of a new continent of financial services that can spin off from this.
This expansion in DeFi’s user base and market offerings is in itself a boost to security. That’s not just because more developers means more code vulnerabilities are discovered and fixed. It’s because the combinations of investors’ short and long positions, and of insurance and derivative products, will ultimately get closer to Nassim Taleb’s ideal of an “antifragile” system.

We’ve been using Google Ads for the past 6 months to help us get more visibility for our smart contract auditing services and we’ve noticed a strange change in the last few days. It seems that Google completely blacklisted Ethereum as a keyword. Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th.

The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:


But you didn’t see a nickel of it. Instead, it was paid to the largest social media and internet companies in the world who took your data (and in many cases abused it) and then cluttered up your personal feed and browser with zillions of ads. That’s why we started AdWallet. We believe if anyone should be paid for your attention and data — it should be YOU! Like, duh?

Ethereum is another use-case for a blockchain that supports the Bitcoin network, and theoretically should not really compete with Bitcoin. However, the popularity of ether has pushed it into competition with all cryptocurrencies, especially from the perspective of traders. For most of its history since the mid-2015 launch, ether has been close behind bitcoin on rankings of the top cryptocurrencies by market cap. That being said, it's important to keep in mind that the ether ecosystem is much smaller than bitcoin's: as of January 2020, ether's market cap was just under $16 billion, while bitcoin's is nearly 10 times that at more than $147 billion.
The transaction, which may be viewed via Etherscan, an Ethereum (ETH) blockchain explorer, confirms that a “blacklist(address investor)” function was initiated on June 16, 2020, by 0x5dB0115f3B72d19cEa34dD697cf412Ff86dc7E1b, which is an address that’s controlled by CENTRE, the Coinbase and Circle backed entity responsible for issuing the USDC stablecoin.
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