The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:
The de facto cryptocurrency leader, no other coin even comes close to Bitcoin, or BTC. At the time this article was written, the dollar value of all outstanding Bitcoin was $150 billion. The total market capitalization for all cryptocurrencies is $230 billion, and the second-most valuable digital currency was Ethereum, with a market value less than $18 billion.
This expansion in DeFi’s user base and market offerings is in itself a boost to security. That’s not just because more developers means more code vulnerabilities are discovered and fixed. It’s because the combinations of investors’ short and long positions, and of insurance and derivative products, will ultimately get closer to Nassim Taleb’s ideal of an “antifragile” system.
While both the Bitcoin and Ethereum networks are powered by the principle of distributed ledgers and cryptography, the two differ technically in many ways. For example, transactions on the Ethereum network may contain executable code, while data affixed to Bitcoin network transactions are generally only for keeping notes. Other differences include block time (an ether transaction is confirmed in seconds compared to minutes for bitcoin) and the algorithms that they run on (Ethereum uses ethash while Bitcoin uses SHA-256).
This system is being fueled by a global innovation and development pool bigger than Bitcoin’s. As of June last year, there were 1,243 full-time developers working on Ethereum compared with 319 working on Bitcoin Core, according to a report by Electric Capital. While that work is spread across multiple projects, the size of its community gives Ethereum the advantage of network effects.
For comparison, Decenter reports that similar phrasing in ad campaigns that replace “ethereum” with “eos” such as “eos smart contract audits” are still available for use through Google Ads and being featured in campaigns. While it’s unclear how broadly the ban has been applied to cryptocurrency, or whether it extends to any coins outside of Ethereum, Reddit users and Ethereum enthusiasts have begun an uproar over the selective censorship. The top comment by user u/ThePlague lambasts Google for promoting an agenda, stating that the company has been far from neutral in handling various forms of advertising on its platform, including cryptocurrency,
More importantly, though, the Bitcoin and Ethereum networks are different with respect to their overall aims. While bitcoin was created as an alternative to national currencies and thus aspires to be a medium of exchange and a store of value, Ethereum was intended as a platform to facilitate immutable, programmatic contracts, and applications via its own currency.
Speculators have often pushed the cryptocurrency market forward by merely selling their crypto-assets for fiat profits. However, Ethereum’s budding ecosystem allows for money to be spent and earned within its own internal economy. Although we are still a long way away from maturity, once Ethereum scales, these positive developments will surely accelerate.