We’ve been using Google Ads for the past 6 months to help us get more visibility for our smart contract auditing services and we’ve noticed a strange change in the last few days. It seems that Google completely blacklisted Ethereum as a keyword. Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th.
Yashu Gola is a Mumbai-based finance journalist. He is profoundly active in the bitcoin space since 2014 – and has contributed to several cryptocurrency media outlets, including NewsBTC, FxDailyReport, Bitcoinist, and CCN. Academically, Yashu holds a bachelor's in information technology, with majors in data structures and C++ programming language. He has also won the 'Atulya Award' for his efforts towards raising $100,000 for an India-based farming project.
Yaz is a cryptocurrency technical analyst with over seven years of technical analysis trading experience. As an Economics graduate, he has taken a keen interest in the future potentials of blockchain in the financial industry. Removing crypto from the equation, Yaz loves to watch his favorite football team and keep up-to-date with the latest fights within the UFC.
Why? Is it my inflation terror driving me on? No. Ethereum is onto a new crypto winning phenomena. DeFi (decentralized finance). Well, that’s what it’s called, but most DeFi is dull and almost pointless, the exciting bit is the crypto lending part where you can stash your cryptocash in a blockchain system and get paid interest on it in a “risk free” way.
ZIMBABWE ACCIDENTALLY LEAVES DOOR OPEN FOR CRYPTO. Here’s a recipe for creating a fertile environment for alternative payment systems: outlaw the system everyone is currently using. When the Zimbabwean government made the nutty step of banning digital payments – used for 85% of transactions by individuals, due to severe shortage of cash – it clearly wasn’t trying to promote bitcoin. In forcing people to go to a local bank to redeem funds locked in popular payments apps such as Ecocash, its goal was to protect the embattled Zimbabwean dollar. In a statement, the Reserve Bank of Zimbabwe, said the move was “necessitated by the need to protect consumers on mobile money platforms which have been abused by unscrupulous and unpatriotic individuals and entities to create instability and inefficiencies in the economy.” The thinking is that Ecocash, which enables currency trading, is making it easier for people to dump the local currency. But here’s the thing: Ecocash, which said it suspended cash-in-cash-out functions (presumably because its banking lines will be cut) is still keeping in-app payment facilities open. And it said nothing about stopping its fairly popular service allowing people to buy cryptocurrency. Not surprisingly, since the ban “demand for bitcoin has skyrocketed,” according to African crypto news site, bitcoinke, with “sources claiming bitcoin is now selling at at 18% premium above the market rate.”
Though it’s too early to know who the eventual winners will be, I believe this trend captures the early beginnings of a new, decentralized global financial system. So to describe it, an analogy for the existing one is useful: bitcoin is the dollar, and Ethereum is SWIFT, the international network that coordinates cross-border payments among banks. (Since Ethereum is trying to do much more than payments, we could also cite a number of other organizations in this analogy, such as the International Swaps and Derivatives Association (ISDA) or the Depository Trust and Clearing Corporation (DTCC).)
It’s difficult to estimate because the advertisers select who they target and it also depends on how many advertisers we have using AdWallet at any time. You may receive 1 or more ads a week. However, there will be days where you might not receive any ads. The number of ads you receive depends on if you are the right match for one of our advertisers. Keep in mind, advertisers choose when to run an ad on AdWallet, how long they’d like to run the ad for, and they select how many of our users they’d like to reach; which all factors into how many ads you will receive.
This part of DeFi feels like a new form of market. Anyone can join and everyone is invited. It has no KYC/AML (know your customer/anti-money laundering) hurdles and lags, and if it looks like a duck, waddles like a duck and quacks like a duck, that duck is a shiny tech casino. Of course all markets are casinos but if you can come up with a new form of market and it’s fun, exciting, instant and can be used sensibly or in insanely risky, win big/lose big ways, you are going have a winner. And they do. And it’s all powered by Ethereum.
Paid to click is a kind of online advertising similar to Pay per click advertising. But PTC is an incentivized promotion method while PPC is the standard advertising. In simple PTC advertising pays both the publishers(PTC sites) and the ad viewer(customer/members/you) but in the case of PPC advertising, only the publishers(site owners) will be paid for the ad clicks.
The original Ethereum value driver was the ICO (initial coin offering), another casino on Meth. The regulators did what they do well and snuffed it out but crypto at its base is a way of creating value outside of the maw of fiat monopolies and you can’t keep that at bay indefinitely. So snuffing out ICOs didn’t snuff out Ethereum, it just left it ticking over until the distributed computer got another hit app. Here it is.
While many alt-coins like BINANCE:BATBTC are roaring at this particular moment, BINANCE:ETHBTC seems to have slowed down some. I've circled several areas on the candle chart in the idea snapshot that shows where ETH bounced from support, with a low Stochastic RSI which swiftly bounced. However, we are coming up against a long downtrend in the market...
More importantly, though, the Bitcoin and Ethereum networks are different with respect to their overall aims. While bitcoin was created as an alternative to national currencies and thus aspires to be a medium of exchange and a store of value, Ethereum was intended as a platform to facilitate immutable, programmatic contracts, and applications via its own currency.
That’s not to say there aren’t risks in DeFi. Many are worried that the frenzy around speculative activities such as “yield farming” and interconnected leverage could set off a systemic crisis. If that happens, maybe Bitcoin can offer an alternative, more stable architecture for it. Either way, ideas to improve DeFi are coming all the time – whether for better system-wide data or for a more trustworthy legal framework. Out of this hurly burly, something transformative will emerge. Whether it’s dominated by Ethereum or spread across different blockchains, the end result will show more cross-protocol synergy than the chains’ warring communities would suggest.
Ripple - Bitcoin - Ethereum - EOS: Bill Gates interview How the world will change by 2030 #crypto