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Ethereum is what is known as an open-source, blockchain-based, distributed computing platform. It has smart contract features that enable the processing of contractual agreements online. These smart contracts can be used to process the transfer of assets, such as shares, property, and money. When a smart contract is run on a blockchain, it becomes a self-operating program. It will automatically execute once certain predefined conditions have been met.
The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:	

Though it’s too early to know who the eventual winners will be, I believe this trend captures the early beginnings of a new, decentralized global financial system. So to describe it, an analogy for the existing one is useful: bitcoin is the dollar, and Ethereum is SWIFT, the international network that coordinates cross-border payments among banks. (Since Ethereum is trying to do much more than payments, we could also cite a number of other organizations in this analogy, such as the International Swaps and Derivatives Association (ISDA) or the Depository Trust and Clearing Corporation (DTCC).) 	

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Ethereum is another use-case for a blockchain that supports the Bitcoin network, and theoretically should not really compete with Bitcoin. However, the popularity of ether has pushed it into competition with all cryptocurrencies, especially from the perspective of traders. For most of its history since the mid-2015 launch, ether has been close behind bitcoin on rankings of the top cryptocurrencies by market cap. That being said, it's important to keep in mind that the ether ecosystem is much smaller than bitcoin's: as of January 2020, ether's market cap was just under $16 billion, while bitcoin's is nearly 10 times that at more than $147 billion.

But you didn’t see a nickel of it. Instead, it was paid to the largest social media and internet companies in the world who took your data (and in many cases abused it) and then cluttered up your personal feed and browser with zillions of ads. That’s why we started AdWallet. We believe if anyone should be paid for your attention and data — it should be YOU! Like, duh?
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BITCOIN & ETHEREUM THE GOLD & SILVER OF BLOCKCHAIN TO BOOST XRP ALTCOINS!
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