The major player in the blog game is WordPress, a content management system (CMS) that powers millions of websites, including The New York Times, Quartz, and Variety. WordPress-powered sites are incredibly easy to set up, customize, and update—ideally on a daily basis. You aren't required to learn fancy-schmancy FTP tricks (though you can certainly use them if you like), and there are ridiculous numbers of free and paid WordPress themes and WordPress plug-ins to give your website a pretty face and vastly expanded functionality. Though WordPress dominates the blogging space, it isn't the only blogging CMS of note, however.
One thing to remember with marketing: results aren’t always immediate. To more effectively promote your new website, you’ll need a combination of marketing techniques, such as SEO, social media marketing, pay-per-click ads, retargeting, answering forum questions that are related to your niche, or creating content for more popular websites in your industry via guest blogging.
If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
As you work with your site, the Squarespace interface offers a number of helpers, such as their logo maker, curated color palettes based on the design you’ve selected, or easy typography customizations and global font settings. You can also switch between layouts pretty easily. And when you’re ready, you can register a new domain for your site and get it launched to the world.
Hey Frank, we are big fans of WordPress ourselves. This very site was built with WordPress. However, this post is about website builders, not self-hosted solutions or content management systems. And, of course, having a website is just the beginning. To make it successful, you also need to learn about SEO, content, and other forms of marketing. We actually have a post on that very topic: https://websitesetup.org/increase-website-traffic/
Hi Mike! Thanks for your question, I'm happy to help out. WordPress is the best option if you want to carry out backend coding - it gives you total control and customization over your website. Some website builders do let you code (such as Squarespace, for example). You can add custom code to WordPress using a plugin - there's more limitations on this with website builders, although carrying on with the Squarespace example, you can still add custom code, code injection, etc. You can add client-side code into Squarespace sites, but not server-side code. So if you want more coding freedom I would recommend WordPress! I hope that's helped answer your question! Best - Lucy
Start from scratch or choose from over 500 designer-made templates to make your own website. With the world’s most innovative drag and drop website builder, you can customize or change anything. Make your site come to life with video backgrounds, scroll effects and animation. With the Wix Editor, you can create your own professional website that looks stunning.
There are lots of ways to add content and customize your site. Click the Add button on the left-hand menu for a swath of options — text, buttons, slideshows, menus, et cetera. Under the Apps button, there are many features you can add to your site for additional functionality such as comments, live chat, and an online storefront. You can also upload your own multimedia content, such as fonts, images, videos, and music, and start a blog.
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org – this is the ‘Option 2’ that we’ll be covering a little later on.. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.