By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
WordPress.org is the CMS version we’ve referred to throughout this article, and WordPress.com is the WordPress version of a website builder. WordPress.org is more complex to set up, but offers greater scope for customization. WordPress.com is simple to set up, but limited – we’d recommend it for blogs, but not much beyond that. We’ve written a whole article on the difference between the two, so definitely go check that out.
In all Website Builder plans any data transmitted from your site will be encrypted using a SSL (Secure Sockets Layer) certificate. Your SSL will establish an encrypted link between your web server and the browser of the person visiting your site. This means that all data will be kept private; which is important if you want visitors to your site to be safe. If you want to sell products or services in your store, you will want to have a SSL since it protects credit card and bank numbers from being intercepted by hackers.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to make a responsive website that is mobile and desktop friendly. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
WordPress (either version) is a blog-focused content management system that accepts plug-ins and themes that extend its capabilities to what most of what the other products here offer, including commerce. In fact, WordPress.com uses plug-ins such as JetPack to provide many of its features. As a whole, WordPress (either .com or .org) is not as easy to use as the other options in this roundup, but if blogging and site transferability are of key importance and you don't mind digging into its weeds a bit, you should consider the platform—especially WordPress.org. Furthermore, the ability to use WordPress is a valuable skill, as some estimates say that WordPress powers 30 percent of the internet.
Identify the features you want on your site: If you’re a photographer, you’ll need a photo gallery to showcase your portfolio. If you’re a retailer, you’ll want a website with a storefront. If you want to build authority in your niche, you need a website with a blog section. Write down what you want your website to do, then research the most suitable website-building platform.
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales on your website, coupon offers and online events. Establishing a strong online presence can boost your sales.
With WordPress being such a versatile website platform, it’s no surprise that it can let you build a fully functional eCommerce online store. By fully functional, we mean that you can list any number of products, make them available for sale, and then also collect orders from customers and even handle all tax- and shipping-related elements of the whole process.
Okay, how do you register a domain? First, you need to think of some possibilities that would represent who you are and what you do. If you’re making a personal website to promote yourself, you should consider calling it namesurname.com. If your name is difficult, you may have to get creative though. Keep in mind that a .com website address is considered the most respectable in many industries. Try to get one whenever possible.
At this point, you’ll have created a content-filled, visually appealing and functional site. Publishing in WordPress happens on a page or post level, so you’ll need to click “Publish” for each area of your site. You can wait until your website is completely ready to launch to publish your content or publish as you create individual pages and posts.
Blogging is still one of the most substantial sales drivers in the world, and don’t let anyone tell you otherwise. Besides images, videos, mandatory pages, contact details, etc., your website should contain original, engaging, and keyword-optimized copy, no matter if you sell books or teach people how to live healthy lives. Curated content on a blue-collar business blog helps you rank high in search engines, gain traffic, and turn visitors in leads or customers.