As you can see, there are quite a few factors to consider when choosing an easy online website builder. And you have a slew of provider choices—there are at least 20 more vendors than those included in this list. Hardly a week goes by when we don't get a pitch from a new one we've never heard of before. We've reviewed many of those, but they didn't make the cut, either because of outdated site designs, lack of site-building options, or inadequate ease-of-use. Some recent examples include 1&1 Ionos MyWebsite, PageCloud, Ucraft, and Yahoo Small Business Websites.
Starting with Wix's ADI (artificial design intelligence) tool, some of the site builders now offer a tool that lets you enter social accounts and other personal or business info, and presto bingo, they get you a no-work website. Jimdo and Simvoly now offer similar if somewhat less ambitious tools. Wix's ADI even impressed a professional designer acquaintance of ours with results we saw in testing, mostly using images and information it scraped from her LinkedIn account.
A domain name is the bit of the URL (the site address in your browser’s search bar) that identifies a web page — in this case your website. For example, ours is websitebuilderexpert.com. You can register them separately at sites like GoDaddy and Domain.com, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales on your website, coupon offers and online events. Establishing a strong online presence can boost your sales.
There are thousands of templates to choose from in WordPress’ own Theme Directory. Search for the types of themes you’d be interested in. If you’re setting up a newspaper search ‘newspaper’, if you need a site for your café search ‘cafe’. There’ll be dozens, if not hundreds, of contenders. Clicking on a theme takes you to its own page where you can see user reviews and preview the theme in action.
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Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.