Website builders make website development a breeze if you know their strengths, limitations, and opportunities. Some are better to create stellar designs; others make reliable e-commerce platforms. Picking one should not be that hard once you made up your mind about what your website wants to be, whom it addresses, and what outcomes you want it to yield.
As was the case for our event-planning friend, you may not think that you can build your own website at first — but the truth is it’s now easier than ever for the complete beginner to create a functional and visually appealing site that people want to visit. With the help of online resources and support from the WordPress community, my friend built a site she was proud of – and you can, too.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.
One thing to remember with marketing: results aren’t always immediate. To more effectively promote your new website, you’ll need a combination of marketing techniques, such as SEO, social media marketing, pay-per-click ads, retargeting, answering forum questions that are related to your niche, or creating content for more popular websites in your industry via guest blogging.
When building your site, you’ll want to organize your files into folders according to the structure you want your site to appear in. For example, you might create a folder for your About page that has your main about.html file as well as any related CSS that adds style to your site and other HTML files that support that content. When adding links throughout your site to your site’s pages, you will reference their folder location in the directory where you store your files.
The most important thing to consider about your site is the content, as this will be what draws people to visit and keep reading. Consider what you want your site to be about, whether it’s your business or a blog on a specific topic. Consider carefully because this will determine your web design direction, too. Once you’ve got some content ideas and a concrete plan, you’re ready to start your site building adventure.
Support among the services varies widely, from free WordPress.com account's only offering community support, to Jimdo's email-only service, to Wix's telephone-callback service—even for free accounts! Many of the site builders offer rich online support knowledge bases and FAQs, so there's a good chance you won't even need to contact the company. I test each service's support as part of the review process by asking about some less-common site-building procedures.
Blogs are swell, but sometimes you need a simple place to park your persona on the internet for branding purposes. In this case, you can just get a nameplate site, or as we prefer to think of them, a personal webpage (rather than a multipage site). Instead of linking internally to your store or other pages of note as you would with a more traditional web page, a personal site usually has links that go elsewhere—to your social networks, wish lists, playlists, or whatever else is linkable.
Constant Contact gets really detailed here and will have different suggestions for you depending on the specific niche your site is in. For example, when putting in “food” as the topic of the site, Constant Contact will want you to clarify whether the site has to do with food tours, food banks, food stand, food truck, etc. Constant Contact will use that info to suggest a website design that’s truly optimized for what you need.
Disclaimer: Great efforts are made to maintain reliable data on all offers presented. However, this data is provided without warranty. Users should always check the offer provider’s official website for current terms and details. Our site receives compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). Our site does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.