At this point, things get a bit complicated, but with attention and patience, you can achieve your goals. Most website builders feature hundreds of templates across tens of categories. The rule of thumb here is to pick one that is relevant for your business and scalable to allow your business to develop. One of the most significant advantages of website builders is that they offer easy drag-and-drop customizations for any template you pick. It means you have the freedom to build a personal portfolio, an online fashion store, an online magazine/blogging site, a travel website, and more.
Getting your own website used to require a lot of tech wizardry, including knowledge of servers, HTML, FTP, site registrars, and web hosting services. Thankfully, we now live in the age of easy online site builders. The services included here let you make a well-designed, mobile-friendly site with minimal technical knowledge. They can even take a small or sole-proprietor business to profitability with buy links, online stores, and other money-making options.
WordPress.org is the CMS version we’ve referred to throughout this article, and WordPress.com is the WordPress version of a website builder. WordPress.org is more complex to set up, but offers greater scope for customization. WordPress.com is simple to set up, but limited – we’d recommend it for blogs, but not much beyond that. We’ve written a whole article on the difference between the two, so definitely go check that out.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
A domain name is the bit of the URL (the site address in your browser’s search bar) that identifies a web page — in this case your website. For example, ours is websitebuilderexpert.com. You can register them separately at sites like GoDaddy and Domain.com, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
The most important thing to consider about your site is the content, as this will be what draws people to visit and keep reading. Consider what you want your site to be about, whether it’s your business or a blog on a specific topic. Consider carefully because this will determine your web design direction, too. Once you’ve got some content ideas and a concrete plan, you’re ready to start your site building adventure.
Moreover, we also recommend you pick a builder that allows you to stand out from the crowd in the long term. Besides enabling you to create a blog free, your website builder should also offer you some (or all) of the following benefits: a hosting service, e-commerce implementation, the use of SEO tools, SSL encryption, brand logo design, and the integration of other tools and programs, ranging from live chat to website analytics.
Using WordPress to create your site is a similar experience to using a website builder in terms of process. Which platform you should use is a matter of preference. It depends on which one feels most intuitive to you and gives you the most flexibility for your site design and maintenance. A big advantage of going with WordPress is the large community of support, both official and from other WP software users.
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Constant Contact gets really detailed here and will have different suggestions for you depending on the specific niche your site is in. For example, when putting in “food” as the topic of the site, Constant Contact will want you to clarify whether the site has to do with food tours, food banks, food stand, food truck, etc. Constant Contact will use that info to suggest a website design that’s truly optimized for what you need.
Test the customer service team: You will need post-purchase support at one point or another, so you want a hosting provider with a knowledgeable customer service team that’s available 24/7 via different channels, including phone, email, and chat. Contact customer service at different times of the day, and evaluate the quality of their responses to very specific questions, such as “How do I set up my business email?”
Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
Whichever website builder you’ve chosen, you’ll have an extensive selection of design templates to choose from. Generally speaking, the better your plan, the more templates you’ll have access to. The top builders provide hundreds of templates across dozens of categories. Whatever the focus of your site is, there will be a template for it. For example, if you’re thinking of starting a fitness website, most builders will let you filter your template search accordingly.
Before you can start building your home on the web, you need an address for it. Most of the site builders here can register a unique domain for you, and all can give you a web address using the provider's domain, for example, yourname.sitebuilder.com. Some include a custom domain name with their plans, usually requiring a year's commitment. The services also let you use a domain you've acquired from a third-party registrar such as pairNIC, but you often must pay the site builder for that privilege.
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