The availability of a website is measured by the percentage of a year in which the website is publicly accessible and reachable via the Internet. This is different from measuring the uptime of a system. Uptime refers to the system itself being online. Uptime does not take into account being able to reach it as in the event of a network outage. A hosting provider's Service Level Agreement (SLA) may include a certain amount of scheduled downtime per year in order to perform maintenance on the systems. This scheduled downtime is often excluded from the SLA timeframe, and needs to be subtracted from the Total Time when availability is calculated. Depending on the wording of an SLA, if the availability of a system drops below that in the signed SLA, a hosting provider often will provide a partial refund for time lost. How downtime is determined changes from provider to provider, therefore reading the SLA is imperative. Not all providers release uptime statistics. Most hosting providers will guarantee at least 99.9% uptime which will allow for 43m of downtime per month, or 8h 45m of downtime per year.
An uptime guarantee from a web host basically says “We promise that your website will be online __% of the time during this billing cycle.” The best web hosts will set that guarantee as close to 100% as possible, and that’s exactly what you should be looking for. By having this guarantee in place, you’re assured compensation from your host in the case that there is a server outage or something else takes your site down.
The user gets his or her own Web server and gains full control over it (user has root access for Linux/administrator access for Windows); however, the user typically does not own the server. One type of dedicated hosting is self-managed or unmanaged. This is usually the least expensive for dedicated plans. The user has full administrative access to the server, which means the client is responsible for the security and maintenance of his own dedicated server.
In this case, you’ll need a web host that offers more than just a few basic shared hosting plans. Pay special attention to those that cover the spectrum of web hosting services as well as those with a variety of plan types that cater to specific business types (e.g. bloggers, small businesses, enterprises, agencies, e-commerce companies, and so on).
Almost all the services offer some sort of drag-and-drop website builder that makes it easy to drag and drop items to build your page. These are great for getting started, but they often lock you into the service. Most website builder setups are proprietary to the service, or don't create HTML that's portable enough to be easily moved to another service if you decide it's necessary.
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A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
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